Why Use Simple-Colored Backgrounds?

Posted on November 10, 2009 by proctor

— Why use simple colored generic loops (ex Digital Juice Jumpbacks) to lead visual worship? It doesn’t “mean” anything, so why? —

this seems to be the train of thought amongst a few of us in this “visual worship conversation”. However, could simple loops with nothing but textures, colors and particles ever have a home in our churches? Does your visual media ALWAYS have to have a clear meaning & message? Does the visual impact always have to be an obvious revelation of theological truth?

I have the privilege of attending the Dirt Conference this week, and i’ve been meeting some of the coolest people who are also asking the question “why?” & pressing in to find out how to be better visual worship leaders. One of them is Katie Strandlund. Check out this blog post she wrote today, where she breaks down our conversation about the proper place of “simple colored loops”.

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I have been living in the world of visual worship for six years now. God has taught me a thing or two along the way. I’ve used a variety of tools, changed my “best practices” countless times, and my philosophy probably as many. But through all of that I had one question I couldn’t get a good answer for: why use simple colored backgrounds, backgrounds that are visually less saturated?

I mean, I have visited several churches and by far the majority of them use colors 90% of the time. Sure, they look neat and can be all flashy, but for me they do very little to enhance worship. Not only do churches use them but video companies have produced them in mass and continue to do so. I couldn’t help but think there was something magical abut these backgrounds that I was missing.

Well today, I had a brief conversation with Stephen Proctor and the lightbulb came on. His answer to that question made complete sense and made me think “aha, I get it!” In short, his answer was not only can we use colors to create certain moods, but perhaps more importantly we can use less visually saturated backgrounds to great an ebb an flow that is necessary in visual worship. You see we need highs and lows in order to have either. You can’t get to the mountaintop unless you start from the bottom. And the mountaintop isn’t nearly as sweet if you stay there all of the time. In visual worship terms: you use visual simplicity to create space where you prepare people for something more. But if it’s more all of the time it becomes too much. The opposite is also true however. If it’s all colors all of the time you are missing out on the essence and power of visual worship.

Seems so simple, doesn’t it? But then, I guess most “lightbulb moments” do. What was the last “lightbulb moment” you had?

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Check out Katie’s blog here.

Thanks, Katie, for asking me a question that no one’s ever asked me before…our conversation led me to a deeper understanding of the impact visual media can have during worship, even in the abstaining of “high impact” visual moments. wow.

5 people have shared their voice

  1. I think this is a very simplistic, over reaching encapsulation of Digital Juice products (400+). Digital Juice is not just flashy, high color animations. Maybe 8 years ago that was true. Now the product line includes everything from extremely high quality HD Stock Footage to layered Worship Music.

    Don’t want a lot of color? It’s fairly simple to tone down any animated background. In fact we have quite a few volumes that are nothing but toned down subtle animations. It’s very easy to desaturate and tone down graphics, but difficult to go the other way. That’s why Digital Juice leaves that to the end user.

    I understand that it made for a catchy Twitter update to slam the use of your definition of “Digital Juice”, but I think it’s an unfair jab at Digital Juice users and the company alike.

    David Hebel on November 11, 2009

  2. Dude, I think the next thought would be what makes a good, “something more” background. I certainly want to know that… I think it can go from song to song.

    Nathaniel on November 11, 2009

  3. (And I think David may work for Digital Juice… =p)

    Nathaniel on November 11, 2009

  4. hey David-
    Thanks for your comment and for the point you bring up… without the full context of the story, it absolutely sheds a negative light on the tool itself instead of the way its typically used. taken out of context, which is usually the case on twitter, it was unfair and i apologize for that.
    however, this is a very blunt and raw way of explaining how many creatives are thinking these days… it doesn’t make it right or wrong, it’s just the way it is.
    the overall purpose of this blog post was actually to make the case for generic loops (whether HD and flashy or desaturated & subtle) in the context of corporate worship gatherings. “digital juice” and “jumpbacks” have also become the names of these types of media…like a tissue is referred to as “kleenex”. at least in the world i’m in.
    There is a proper place for these types of loops… colors bring emotion and energy, movement reinforces the tempo of the music… it can be very powerful. We can’t always have a music video or pictures or images ALL of the time on our screens, b/c that would be too much… but our frustration is when we see so many media people default to the use of generic loops ALL of the time. There is no dynamic range, visually. it’s turned into chinese water torture, and It’s caused a knee-jerk reaction in younger creatives. it’s my heart is to not throw the baby out with the bathwater. i see value in all things, and want to promote the proper use of them and the timing of when it’s used… and sometimes that means not using anything at all.

    I do hope this conversation gets the attention of those with jobs like ours…and that they will partake in the dialogue and ask the question “why”.
    i will work on better wording my little updates so that it doesn’t come across as bashing companies and their customers. i applaud you and DJ for what you’ve accomplished and for not simply making “plug & play” loops but empowering the end user to adapt your tools to their setting.

    nathaniel-
    as you and i have both experienced, there is a whole world of “something more” out there…so many examples, i don’t know where to start. anything from images of galaxies, to scenes from the Passion, to words & phrases that guide people’s hearts, to images of people and cultures and places around the world… those are just a few.
    Blending those types of images with more generic, simple-colored loops, i found, can be very effective…another reason to have your library full of colors and textures and particles.

    great discussion guys!

    proctor on November 11, 2009

  5. Why did I choose that particular background for that particular song?
    What a deceptively complex question! Sounds simple enough, but… you might as well ask – what’s your philosophy regarding visual worship elements? I’m still hammering that out, and as Katie pointed out, it’s in a constant state of morph.

    I usually stick with 2 main goals: 1) NOT being a distraction to worship; 2) ENHANCING the extraordinary message of God’s grace.

    So the way I look at it, if the words to a song are super powerful, and maybe the congregation is not familiar with the song, I’ll use a simpler background so that the FOCUS is on the words and message. If an image would ENHANCE the meaning of the words, then I’ll go with that. We have to be careful what we are drawing attention to – and that is what makes my job so cool! There could be times when we’ll use the same song as a couple of weeks ago, but this week the FOCUS might be on a different element, so we’ll go with a different background.

    Any of this make sense? What are y’alls “rules” that you try to follow?

    BTW – I have a shelf full of digital juice in my “toolbox”. They’ve saved my butt several times. Used stock footage to create our intro to last years Christmas Eve service, used one of the movie theater themed motions to create an ad that runs in our local movie theater, and they are one of my sources for motion backgrounds during worship. And I don’t work for DJ!

    Nancy Thompson on November 11, 2009